Video & Multimedia Experience
Corporate, Institutional and Advertising Video Production
Stimulated by millions of easily accessible messages, users are overloaded with content, hence the need to gather more information in less time. Video productions are an immediate medium, capable of engaging, entertaining, and enriching the conveyed message with emotion.
We create corporate company films, product commercials, trailers, showreels, tutorials, presentations, and event reports. We handle artistic direction, storyboard development, location scouting, set preparation, casting, styling and make-up for actors, as well as copywriting for interviews or presentations. We use the best equipment available on the market, producing films with resolutions up to 8K.
PORTFOLIO
EQUIPMENT AVAILABLE
-
HANTOM VEO 640S cinema camera for slow motion up to 3000 fps HD;
- Canon 1DX Mark II;
- ZEISS CP2 cinema lenses;
- KESSLER motorized slider;
- Ronin S DJI three-axis stabilizer;
- LUPO lighting equipment (various types);
- GoPro micro cameras for shooting in specific needs and applications;
- Track dolly with seat up to 12 linear meters;
- DJI Mavic Pro 2 drone service operated by a pilot with ENAC-certified license.
The equipment will be used according to the specific production requirements.
PRODUCTION
BEFORE FILMING
Pre-production and location scouting
Concept development
Study of the company structure and mission, subject, screenplay, and direction
Production organization
FILMING
Filming takes place with a director/D.O.P. and camera operator on location.
STILL-LIFE SHOOTING
Half-day studio shooting session with rotating base, black background, and lighting setup.
EDITING
Footage acquisition, editing, color correction, and finalization with editor and director.
Motion Graphics:
Creative concept development, After Effects compositing, 2D effects.
Copywriting:
Concept creation, development, and text writing.
Soundtrack:
Selection and purchase of music track with full rights cleared for WEB publication.
Voice-over:
Pre-selection of Italian or foreign speakers and voice recording at a professional studio.
ARCHIVING
We guarantee digital archiving and back-up of the entire project, which remains the property of FORM GROUP.
EXPORT AND DELIVERY OF THE FINAL PRODUCT
The finished video is exported in HD quality 1920 x 1080.
Additional exports up to 5K are available upon request.
We can also export individual frames and images for web/social use.
TELLING A STORY
Storytelling is not made of words alone. A video uses real images and scenes to convey a story, an experience, a distinctive feature, or a detail that would otherwise be lost or insufficiently enhanced. Our operators use cutting-edge professional equipment that guarantees precision, superior image quality, and outstanding results.
INSPIRE EMOTION
It is not just about watching and capturing images or frames. It is about seizing the most meaningful aspects, the most valuable scenes, and the most emotional moments that, together, build the final video. Only expert direction with meticulous attention to detail, like that of FORM GROUP, can produce a film that says everything using the power of images alone. We will leave you speechless, and with every viewing, the sense of surprise will grow.
THE COPY IS THE RIGHT MESSAGE
Images capture the soul, please the eye, help us remember, create connections, and recognize a place, a product, a brand, or a story. However, storytelling enriched with the right words and creative titles gives precise meaning to the images, removes any doubt in interpretation, and increases the value of the message. The strength of our copywriters lies in finding the right stylistic expression, linguistic signature, and tone of voice that together perfectly convey the meaning of the images.
IMAGE ABOVE ALL
Color Correction and Color Grading can be applied to match a specific desired mood.
MUSIC TRACK OR SOUND DESIGN
And what about music? Choosing the right soundtrack is essential — it’s like the cherry on top. Sound design is one of our specialties. It’s like enhancing the image with the perfect accessory: the selected genre must perfectly match the brand’s industry, its innovation, its heritage, its reliability, and, why not, its style — all elements that can be translated into a perfect musical selection.
THE VOICE
When there is a lot to say, explain, and tell, choosing the support of a voice-over helps — in fact, it is essential for the effectiveness of the video. We work with the best Italian and international voice talents, including professional dubbers from the big screen, who help us deliver the intended message in a powerful and effective way.
Services
CORPORATE VIDEO
The corporate video tells the story of your company — it is your business card. It is produced through filming at your headquarters, production facilities, and company departments — the places where your company’s value is created. Includes: artistic direction, sound design, voice-over, and copywriting.PRODUCT VIDEO
They are images focused on the process or solely on your final output. It can be an emotional video, built around concepts and values that express the company’s character, or a more explanatory one that highlights the product’s specific features and enhances its strengths. Includes: artistic direction, sound design, voice-over, and copywriting.TUTORIAL VIDEO
Effective for the market, especially when the product is complex. Its ideal use is through social media channels. In situations where it is impossible to be physically present, it helps users understand how to use the product, its installation, and remote setup. Includes: artistic direction, casting, shooting, location scouting, sound design, voice-over, and copywriting.SHOW REEL
It is a collection of multiple videos, already produced or yet to be created, that tell a story related to the product or the company. A journey through milestones, key moments, or the main stages of a success story.PRODUCT TV COMMERCIAL
A promotional video entirely focused on the product, with a strong communicative appeal designed to drive purchase. Includes: artistic direction, casting, shooting, location scouting, sound design, voice-over, and copywriting.PRODUCT CLIP FOR SOCIAL MEDIA / TRAILER
A highly impactful mini video with a fun and sometimes irreverent tone of voice. The goal is to be memorable through short yet effective messages or, in the case of a trailer, to anticipate an event or the launch of something new. Includes: artistic direction, graphic design, sound design, voice-over, and copywriting.3D VIDEO
Often in industrial sectors, the output consists of several components produced in different locations and at different times. This makes it difficult to have the product in a single place and even more complex to store it for an extended period for filming. In other cases, the product is not yet ready but still needs to be presented to the market. We create high-quality 3D and MOTION GRAPHICS videos. The project follows these steps:01
Art direction, Direction, Storyboard, Animatic
02
Production, 3D Asset Modeling, 3D Asset Rigging, 3D Environment Modeling, VFX Dynamics, 3D Animation, Materials, Shading and Texturing, Lighting, Rendering
03
Post-production, Compositing, Color Correction, Sound Design, Video Editing, Video Export