Wearable Technology: how to use it in your trade show booth

So many that today we have nearly infinite possibilities for application in every professional field — including ours, trade show booth design — making it an essential element for creating highly efficient and effective solutions.

Technology in the trade show world isn’t limited to visual elements, from classic monitors to next-generation LED walls. It also includes a range of tools and materials that transform the booth experience into something unique — something that, just a few years ago, would have been unimaginable.

Modern developments have had a huge impact on trade shows, leading to a revolutionary shift.

Those of us who work in this sector must keep up with the times, adapting and learning to skilfully take advantage of the opportunities offered by modern technology.

In our strategically designed proposals, we always include solutions with strong emotional and immersive impact, leveraging the latest technologies.

Touch screens, high-resolution video and LED walls, multimedia animations — these allow us to create technologically advanced and effective booths that meet our clients’ expectations.

Our continuous evolution drives us to seek solutions that that help our clients stand out at every event.

Among these, I’d like to talk about Wearable Technologies and how they can be used during trade shows, inside the stand itself.

What are the Wearable Technologies?

The literal definition refers to all technological tools that can be worn, enabling immersive or strategic experiences.

This technology is designed to simplify life. It allows us to interact with the world and the objects around us, and it enhances work in countless sectors.

In the trade show field, too, wearable technology can be used to create richer, more functional experiences for visitors. It helps exhibitors stand out from competitors and achieve success.

Because wearable technology is designed to improve work, it also helps your staff perform better during the event, using dedicated devices that reduce management time and deliver better results.

They can be incredibly useful for entertainment.

A good exhibitor knows that the best way to attract visitors is to grab their attention.

A strong entertainment offering can be an unprecedented opportunity for success.

Tools to include in your trade show booth

Visori per la realtà aumentata e la realtà virtuale, quali soluzioni ad alto impatto immersivo, sono capaci di creare esperienze uniche, potendo portare in fiera un concetto nuovo di comunicazione e materiali pressoché infiniti da proporre al potenziale cliente.

Grazie a questi dispositivi il visitatore dello stand riesce a calarsi in una dimensione alternativa in grado di colpirlo con successo e portare la tua azienda un passo avanti la concorrenza.

Grazie alla realtà virtuale ed aumentata il pubblico può entrare direttamente nella tua azienda, visitarla senza muoversi, partecipare ai processi produttivi come se fosse sul posto, immergersi in un ambiente completamente personalizzabile in grado di dargli tutte le risposte necessarie.

Il vantaggio di questa tecnologia non è solo espositivo, ma anche di gestione, l'uso di strumenti connessi tra loro, permette di migliorare l'attività del personale durante gli eventi dando modo di gestire meglio le attività di incontro e raccolta dei dati, interfacciando strumenti wearable con i software aziendali per rendere immediato il processo strategico; basti pensare all'uso di SmartWatch e CRM per la lead generation.

Technology is constantly evolving

It never stops — and neither do we. We always aim for the best for those who trust us to create their trade show booth — not just as a physical space, but as a powerful tool for engagement and customer acquisition.

For this reason, we always strive to be cutting-edge, using the most advanced technologies that enable companies to effectively outperform the competition with our solutions.