Exhibition stand setup at the METEF Fair in Verona
A successful event like Metef in Verona is always backed by the experience of a company that unites technical expertise, aesthetic sensibility, and intuition.
An internationally operating company based in Brescia, a global partner renowned for reliability, quality, and solidity in the die-casting industry, entrusted the design and construction of its stand at the biennial Metef Fair in Verona to Form The Creative Group.
With high-quality service and expertise, Form successfully designed and set up a striking stand featuring tall portal structures branded in relief and finished in glossy lacquer. These design choices gave the exhibitor’s presence a luminous, impactful image.
One of the exhibitor’s main objectives was to showcase multiple product demonstration areas without bringing any machinery. Form met this requirement by dividing the space into several multimedia zones, creating interactivity, engagement, and innovation.
The stand featured diverse installations: a video wall, multimedia totems, augmented reality, and iPads with custom apps. These elements attracted a steady flow of clients and curious visitors who immersed themselves in the technology and gained a comprehensive view of the exhibitor’s production capabilities. Touch-screen totems enabled real-time navigation through technical and illustrative product sheets and company management systems. The video wall showcased large-scale advertising campaigns and corporate videos. Meanwhile, the iPads allowed users to explore a full-scale 1:1 model of a press via bespoke augmented reality apps.
In addition, from outside the stand, attention was drawn by several elements: live audio commentary from technicians and corporate videos amplified through a professional Bose sound system; lighting with varied color temperatures managed by professional staged lighting systems; and hostesses in perfectly coordinated attire at the reception area.
Through numerous customized solutions, Form succeeded in meeting the client’s diverse requirements.
Today, many clients continue to choose Form’s services for the organization and setup of their events.
