Trade Fair Setup for Michielotto Group at Macef Milan

Style, elegance, refinement, and meticulous attention to detail defined the stand created for Michelotto Rappresentanze Group at the Macef Fair in Milan.

Michielotto Rappresentanze, based in Mantua, is a leading company in the porcelain, crystalware, tableware, and giftware sector.

With over 50 years of presence on the market, both in Italy and internationally, the company brings together style and functionality with the latest and most captivating product lines—thanks to a team of trend-setting, expert collaborators.

Driven by dynamism, expertise, and a strong focus on product and service quality—as well as customer needs and market trends—Michielotto entrusted Form The Creative Group with the design and construction of their exhibition stand for the Macef Fair in Milan.

What was the client's request?

Their main need for this fair was to maximize the available display space, given the large volume of products to showcase to a diverse and discerning audience.

We addressed this request with a solution that combined functionality and visual impact, delivering a stand with a unique and unmistakable style. It stood out among the others with extraordinary beauty and elegance, thanks to glossy black lacquered panels featuring chalk-white logos that created a striking contrast.

The play of shapes and colors was remarkable—alternating glossy black and matte white displays. Crystal vases, blown glass pieces, and small home design objects were perfectly arranged in a harmonious layout that naturally drew visitors in, inviting them to stop and admire the elegance and style on display.

A standout detail of the stand was the thoughtful floral arrangements used as centerpieces on the display tables, subtly enhancing the beauty of the products around them.

Once again, at this new edition of Macef, we succeeded in creating a stand that truly reflected the client’s identity, distinguishing itself through its refined, inimitable style.