Trade Fair Setup for Electrolux Group at Mostra Convegno Expocomfort

Great success for the stand created at the Mostra Convegno Expoconfort trade fair in Milan for the Electrolux Group.

Mostra Convegno Expoconfort in Milan is the ideal meeting point for the entire production and distribution chain of home comfort solutions.

It attracts a diverse and highly specialized audience from all over the world and serves as a premier showcase for the most innovative technologies in the fields of HVAC, sanitary systems, and renewable energy.

Due to the exceptional importance of this event, Electrolux Group entrusted Form The Creative Group with the design and construction of their exhibition stand.

Innovation, quality, internationality, renewable energy, and sustainability were the core themes of the fair—and on these foundations, we designed a stand with a unique and unmistakable style that drew visitors in with its striking visual impact.

Guests were welcomed and invited to sit in a comfortable area next to a stunning wall of live ivy, beautifully contrasting with the glossy lacquered flooring and bordered with refined metallic accents.

One of the most eye-catching features was the display of the Electrolux logos emerging from the green wall—an elegant visual element that immediately stood out.

Minimalist yet distinctive design details created an atmosphere of simplicity and environmental consciousness, wrapping visitors in a space that conveyed both innovation and care for the planet.

Thanks to experience and thoughtful planning, Form The Creative Group successfully delivered the impact and results expected by the client.

Behind every successful event lies the work of a trusted company—one that blends technical expertise with creativity, taste, and intuition.