New technologies for retail setups

Magnetic levitation displays for smartphones — technology and innovation for the TIM store in Milan, located in Galleria Vittorio Emanuele II.

“Technologies hand in hand” — that’s how we might describe the solution adopted for the exhibition space created for Huawei inside the TIM Store located beneath Milan’s Galleria Vittorio Emanuele II.

For the launch of the new generation of Huawei smartphones, in collaboration with the agency ADMISURA, we designed a unique setup featuring floating magnetic levitation displays.

As shown in the images, each smartphone is housed on a specially designed platform, lifted from the base and floating within its transparent case thanks to magnetic levitation technology. This resulted in a one-of-a-kind display — visually striking and perfectly suited to highlight Huawei’s latest flagship models, distributed by TIM.

This levitation technology is one of the most fascinating on the market and can be applied in many other fields where a “futuristic” aesthetic is desired — the kind often seen only in science fiction films, but now fully accessible in the world of exhibition design.

As a company specialized in creating diverse types of display setups, our mission is to understand, adopt, and integrate new technologies — and make them available to our clients to help them exceed every expectation.