Trade shows in Italy, Germany and the USA
Here is where they are more successful and, above all, why.
Trade shows, websites, sales agents and TV and radio advertising, letters and newsletters. Many are the promotional tools companies use to convey their image. But which of these is the most effective? The answer — unexpected yet rigorous — is in this article.
If you don’t know how to sell it, there’s no point in continuing to produce it.
Promoting your business and deciding how to allocate your budget to make your products known beyond company walls are aspects so crucial that they are just as important as production itself. One could call it “the company within the company.” Investing without careful planning can lead to risky expenses, whether the goal is to directly increase sales or to build brand awareness. When a company invests in promotion, it shows its face to the world. Doing so inefficiently can be damaging—even if that company is the most skilled or productive on the market. So, how can a business navigate such a wide range of promotional options and understand current market trends? Where is the best place to start? Naturally, we can first look at those who regularly face this choice and evaluate its outcomes year after year: companies themselves, which deal with this challenge on a daily basis. In this article, we will examine the satisfaction levels related to various promotional tools used by businesses, focusing on a statistical analysis of the cost-benefit ratio in the following three countries:
1. Italy – our own nation;
2. Germany – the engine of Europe;
3. The United States – offering a global perspective on the Western market.
