How to use technology to make your trade show setup more effective
The term “technology” encompasses many opportunities for companies aiming to succeed when participating in top industry trade shows.
For this reason, more and more exhibitors are looking to enhance their trade show setups with technological tools or installations. It’s up to the stand builder’s expertise to identify which solutions are the most functional and effective to help the client succeed during the event.
Today, multimedia is an essential element for those who want to create an emotional impact on attendees at any industry trade show or event. It has become a highly effective promotional and communication tool.
New trends show the active participation of technology, which plays a central role in basically all of our exhibition setups. It has become a key part of every client’s marketing strategy.
Standing out among the vast number of competitors at trade fairs is extremely challenging. However, by choosing the right tools, it becomes much easier to succeed.
Technology is now at the core of social, political, and commercial life. For this reason, it can be considered a key driver in the business strategies of many companies and organizations.
What interactive and multimedia elements can you include in your trade show environment? Here's an overview:
Lighting and Multimedia Panels
We use technology in our trade show setups to create visual elements that immediately capture visitors' attention. As we mentioned earlier, trade show booths often look similar, making it hard to stand out among so many.
Using dynamic lighting installations and high-resolution multimedia panels (such as monitors or LED walls) helps companies distinguish themselves and build innovative displays.
Thanks to our experience and constant updates, companies that choose these solutions can easily produce digital content and visual material that grabs attention instantly and effectively.
Video Animation
Technology brings dynamism to exhibitions and events through video animation, where traditional static graphics are replaced by high-quality promotional videos. These videos alone can play a major role in the success of a brand at a trade show.
Telling your brand’s story—along with your production capabilities and product quality—through emotional video storytelling builds empathy with visitors, making them more likely to engage with your company thanks to the emotional connection established.
Beacons and Proximity Marketing
Among the technologies that can influence the outcome of marketing strategies is Beacon technology.
This system uses Bluetooth to transmit data between electronic devices, detecting the proximity of a visitor to the booth and triggering push notifications to actively connect and attract people to your space.
NFC Systems and Proximity Communication
Another technology that can be integrated into your trade show marketing strategy is NFC (Near Field Communication).
Like Beacons, NFC enables businesses to connect with customers, but it works best in applications where direct data transmission between two devices, such as smartphones or tablets, is required.
The communication between NFC devices is two-way, meaning both can send and receive data.
We’ve successfully implemented this technology for data collection and digital content exchange. For example, simply tapping a badge or smartphone on an NFC transmitter installed at the booth allows visitors to download brochures or sign up to the company’s website.
Though often underestimated, these systems—when well-designed and properly integrated—offer significant advantages.
Integrating technology into your exhibition stand has become essential if you want to achieve real results and a tangible return on investment.
Technology: An Innovative Arsenal for Your Success
It allows you to stand out, to interact and actively engage people at the exact moment they are ready to do so, to gather insights, and to maximize every aspect of your strategic flow.
As professional exhibition designers, we can offer you the best solutions to seamlessly integrate tailored technology into your setup.
We achieve this through continuous research and the ongoing development of our skills.
For us, bringing innovation means meeting your exhibition needs with a modern and cutting-edge approach.
