The law of simplicity by Steve Jobs applied to trade show exhibits
Steve Jobs was an innovator, a man who revolutionized computer technology in every aspect.
The first iPhone, presented by Jobs himself in the Cupertino auditorium, was a true revelation.
It seemed impossible to reach such advanced touchscreen technology, such extreme simplicity in software use and icons, yet — precisely because of their simplicity — Steve Jobs’ products and his team’s creations became the most famous in the world.
Jobs made this simplicity a lifestyle and a way of working.
He believed, in fact, that the focal point of solving a problem or creating any innovation was to streamline everything down to the utmost simplicity.
Specifically, Steve Jobs loved to emphasize some pillars of simple thinking:
Thinking minimally.
If you offer your interlocutor a multitude of choices, it will become difficult for them to pay attention or to appreciate at least one of the options presented.
The more choices they have, the more confused they will become.
Base yourself on a selection of options, on a limited group of ideas and, consequently, interpretations. Think minimal.
Thinking dynamically.
Work with clear but always stimulating goals, so as to reduce distractions to a minimum and aim to achieve results while keeping your creative power high.
Thinking unmistakably.
Aim for something immediately recognizable, straightforward, direct — something that leads directly to you and your work.
Thinking aggressively.
Try to use every weapon at your disposal to protect your idea!
The law of simplicity is a winning concept, applicable to many disciplines and activities.
Let’s understand why it can be useful to apply it to trade show exhibits and summarize it accordingly.
Why we apply the law of simplicity to the trade show exhibits we create
Considering the number of booths present at a B2B trade show — especially if it is an international event — you can understand how crucial it is to stand out and showcase your work at its best.
For this reason, by applying the law of simplicity, you will realize how effective it can be for your trade show exhibit.
Think minimally.
Offer few targeted and precise choices: minimalist, dynamic exhibits with high impact that emphasize what really matters and best highlight what should be noticed.
Few choices, less confusion, more clarity. Fewer interpretations, fewer misunderstandings. Your message will thus have many chances to succeed!
Think dynamically.
Every trade show exhibit has a goal: to retain or acquire new customers, present innovations, push products and services, build business relationships.
We work towards goals: we help you achieve results in a dynamic and always stimulating way.
Think unmistakably.
We create your exhibit uniquely so that visitors immediately recognize that it is you and your company.
We leverage your brand, colors, optimize your message and communication.
We help you stand out from the crowd: we want people to talk about you and only you!
Think aggressively.
We enhance your idea, your exhibit, your creativity, and your innovations, helping you outperform the competition with originality.
How to set up an effective booth
Thanks to Steve Jobs’ laws of simplicity, we manage to create solutions that strike the right mix for success.
We use our know-how to bring to life creative, original, unique exhibits that respect the corporate image and brand identity, “playing” with innovation and giving space to projects that truly make a difference.
Trade shows are a real tool for promotion and marketing that benefit your business.
Focusing the goal and managing it with simplicity and dynamism, relying on prepared and competent professionals, is the only way to succeed — and we can help you achieve it.
